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The Resource Matrix Part 1 of 4
July 27th, 2010 | 
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The Resource Matrix Part 1 of 4
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.
You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
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Conservation Efforts
Conservation Efforts
How often have we come across lovely historical sites suffering from neglect and misuse? Every country needs to take good care of its historic places. Because things like malls, stadiums and highways can be built again. But a historic place which is neglected and misused will lose its glory and slowly disintegrate into zilch. And no amount of action plan or noble intentions can ever bring a historic place back to its former glory when it has been totally neglected and abused by us. The oldest of historic sites can be preserved for the future generations if we have a proper plan for their conservation.
Conversation of historic places requires a systematic approach. If the historic site is conserved with the help of a proper plan, it will show amazing results. While chalking out a plan for the conservation of historic sites, it’s very important to keep the costs under control. If the costs go up to an unwanted level, it will draw criticism from the general public and act like a death sentence for the conservation of other similar projects in the future.
The first thing which should be done by the restoration experts is to check the age of the historic site. This can be easily achieved by conducting a series of scientific tests. It can also be done if there are public or archaeological records of the site. Once we know the actual age of the historic site, we get to know the actual worth of the site – this doesn’t mean that if a site is not very ancient – it’s not worth taking care of.
Also check the sturdiness of the materials which have been used on the historic site. This will need a proper list of all the materials used on all the structures found on the site. Factors such as the effect of temperature, humidity, weathering, fire, air pollution, storms and flood on the material found on the site needs to be studied in detail, so that best possible plan to prevent further degradation of the site can be prepared.
Don’t forget to note the architectural design of any structures present on the site. This is needed to take help of conservation experts according to the style they specialize in. Taking the help of the best of experts who are not competent in the architectural design displayed at the historic site would create a major problem for your conservation project.
Your team of conservation experts also need to keep a track of all the past repairs and changes made on the historic site. The problems faced by the previous restoration team while restoring or repairing the historic site too needs to be researched and noted down. Always remember materials like wood and leather rot quite easily, on the other hand stone articles and pottery items always manage to survive better. Once you have finished your complete study of the historic site, you can then do the restoration part of the site step by step in a phased manner till it is complete. You might even have to restrict the number of visitors, once it has been restored, as although the site has got its former glory, it might not be in a state that it can be exposed to an endless number of people everyday.
For more information on the historical sites of the world, visit Matt’s website about world historical sites, especially his favorite place, tikal.
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The World Energy Crisis
The World Energy Crisis
The world has some decisions about sources for future energy. The increase in population and increasing demand present a problem. The cost of conventional non-renewable energy sources is on the rise. Oil, gas, water, coal, and other natural resources have a limit to their supply.
Gas, Oil and petroleum products are more expensive than ever, and the supply is running thin. Many may think that the planet may never run out of these however it seems that drilling these supplies is becoming ever more difficult. There have been three major energy crises thus far.
Due to the shortage of resources and decreased output, the cost of these energy sources has increased rapidly over the years.
How long will it take before all of these resources are exhausted? The truth is that we really do not know. Experts say that 50% of the world’s supply of available oil has been exhausted. Every day the demand is increasing and it could take mere decades to exhaust the supply of crude petroleum.
What could possibly be done about this situation? How can we as a society cope with the energy crisis at hand? What can we consumers do about this? We can all start by understanding the importance and impact that energy has in our lives. These supplies of energy should not be taken for granted. Additionally we should avoid wasting energy.
There are simple things that we could do to conserve such as getting involved with a car pool, check our car tires for proper inflation, and using fuel efficient vehicles. If we can cut down on our use of fuel and oil in everyday activities we can be further prepared for the impending energy crisis.
Another way that we can cope with the energy situation is by utilizing renewable energy sources. Solar and wind power systems are becoming ever more available. These power solutions are feasible, cost effective and environmentally friendly. In addition, you save on your power bill and help contribute towards a better future for our world.
Make power at home with solar and wind energy to eliminate your power bill. Get our complete guide at EnergySolutionsDIY.com.
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How to NOT Be One of Them – Farmers Are Being Pushed to Increase in Size Or Get Out!
How to NOT Be One of Them – Farmers Are Being Pushed to Increase in Size Or Get Out!
It doesn’t matter what size it is, your farm is an ever increasing asset, even more so if you can provide chemical free, clean food.
Australian conventional food prices are forecast to quadruple in price over the next five years. The reason is Asia. We are in the middle of a global revolution in the way we think, eat and live.
This week I received this news from Craig Sobey who has recently toured China with representatives from five city councils, Austrade and Regional Development Victoria and reports that there is a real opportunity for all to take a significant market share in this period.
Basically, if it is Australian and premium quality there is a ready market. Australia is seen as a source of safe food regardless of whether it is organic or conventional. At this stage price does not appear in the conversation, just consistent supply and traceability. The interest in all products represented included convenience food packages (pre-cooked), meats, dairy, wines etc.
Did you know:
- This co-op now owns China’s fifth biggest supermarket chain with over 500,000 stores.
- There is a farmer’s co-op representative with over five million members?
- 6,000 of them over 30,000 sq metres. The supermarket turned over 18 billion dollars in 2007 with revenues growing by 150 % per annum on average.
- They have offered an entire Australian Pavilion for Aussie produce including organics in their premiere stores in Beijing and Shanghai. Organic Wines were the big attraction.,
- China creates 80,000 millionaires each year.
- There are over 350 million middle class and a niche market of super wealthy Chinese? (Craig told me that French wine is selling as much as $600 a bottle and even one watermelon cost $40!).
However there is real interest in China for organics (which they refer to as Green Food) and particularly food safety/ traceability which is the paramount concern for all serious buyers they met. A new Australian wide network (not for profit) company is being formed for all sections of the organic market. This is so that a pool of members can tackle the export markets together. Its goal is to give you an export premium to help make membership very appealing.
The time is ripe for all growers to stop and think about the future of their farming. What choice will you make? Your future will depend on it. Even if all of Australia’s certified organic farmers, processors etc. were to unite they could not supply the market in China alone and therefore there is untapped potential over the next ten to twenty years to be further developed.
Farming Secrets is a club for farmers who want to farm healthier and more profitably. Farming Secrets reconnects them with the experts through supporting them with one to one help and constant support from experts in order to fast track their farming goals that much quicker.
Hugo Disler
For More information about Natural and Organic Farming visit http://www.farmingsecretsblog.com
To discover the secrets of natural and profitable farming, visit http://www.farmingsecrets.com
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Christians and Earth Day
Christians and Earth Day
Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?
First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?
So, do I think Christian’s should celebrate Earth Day?
Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.
All that said, I thought it would be cool to add some fun stuff to do for earth day…
Earth Day Activities:
Plant a tree. This could be a fun family project.
Recycle. Take those cans you have been saving and turn them in.
Make the whole day green. Make eco choices all day long.
Clean up. Take your family to the park and clean up the junk left by others.
Make a point to add more green. Add at least one more green activity to your life.
Go on a nature walk. Enjoy the beautiful environment that God created for you.
Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.
Copyright © Green Christian Network, All Rights Reserved
About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).
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Our Family’s Commitment to Do More: The 3 R’s
Our Family’s Commitment to Do More: The 3 R’s
So How You Do’ing? In the spirit of recycling, I thought I would use those famous words from Friends character Joey. I have shared with you in other articles ideas that my family are using to cut our carbon footprint on this precious Earth that we call home.
Reducing is always a challenge, because it goes in the face of our societal values of having more and doing more, but it is the highest form of recycling.
Re-using is something that has been natural for me through out my life. It may be challenging at times to creatively transform old household items into new uses, but this has become one of the staples of our family’s efforts to be more environmentally friendly…and save money.
Recycling has become the catch phrase for the 3 R’s, but is strictly speaking altering one thing into another. It is important that we recycle as much as we possibly can, because making consumables from recycled goods is always cheaper and better for the environment than making them from raw materials. But we should recognise too that recycling should only be used after we have reduced and re-used. For our children and their futures, we must use all the arsenal of tools embodied in the 3 R’s: reducing wherever we can, re-using everything that we possibly can, and recycling every item that our councils and recycling centres will accept.
Today I am wanted to look at those things that my family could do better:
1) Reducing excess packaging. I think this might be the most challenging to tackle; partly because a great deal of it is beyond our control. We are, I admit, large consumers of electronics (blame techie husband). Have you ever noticed how much packaging goes into one tiny piece of plastic? A memory stick that is one inch by two will most often come in a plastic (non-recyclable) package with a large cardboard inset and an information packet. I recognise that this is an anti-theft device, but aren’t there other alternatives? What about putting such items behind the counter? The other side of that is that the packaging contributes to the cost of that piece of plastic and metal. Of course, this is an issue that will require a concreted effort from consumer and most likely government intervention to address. What I can do for now is to choose to purchase my fruit and vegetables loose. I am also hoping this will cut down on both spending and waste by purchasing only what we need.
2) I am going to remember to use those little switches on the power plugs. As I mentioned, being American we do not have such things. It has been hard for me change a lifetime of habits. But with my husband’s help, I am going to use these magic little buttons more often.
3) We are going to replace all batteries with rechargeable ones. About half of our batteries are rechargeable; mostly the ones in our keyboards and mousse. But over the coming weeks, we will replace all batteries with rechargeable ones…since these are particularly toxic waste in our landfills.
4) I am going to use less water when washing dishes. I have this habit of running the water to rinse dishes as I go. The new plan is to wash everything and sit it on the counter until I am done. Then use the same pan to rinse the dishes in cold water.
5) I am going to have a spring clean out. I may be doing pretty well at re-using but I could help others to do better by donating all the stuff I am not using to Freecycle, the Islington Swap Xchange, or my local Mind shop. This will make my husband very happy as he has been complaining about my daughter’s toys for a while now.
So what can you do better? Remember though this is not about being perfect, but the little things that we can realistically do and continue to do. The things that may seem so small that you don’t think they will make a difference: things that if we all did would make a huge difference. I invite you all to share your list with me.
Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.
Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.
Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.
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Global Warming is Caused by Both Man and Nature
Global Warming is Caused by Both Man and Nature
It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.
One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.
That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.
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Cheryl Forbes owns and operates the website http://www.global-warming-statistics.org Article Source: http://EzineArticles.com/?expert=Cheryl_Forbes |
Solexant to build thin-film solar plant in Gresham, employ 100 … Solexant Corp. is set to announce Tuesday that it has chosen to build a new manufacturing plant for thin-film solar cells in Gresham. Futurity.org â?? Smallest solar-powered sensor never quits U. MICHIGAN (US)â??A 9-cubic millimeter solar-powered sensor system developed at the University of Michigan is the smallest that can harvest energy from its surroundings to operate nearly perpetually. The system’s processor, solar cells, … The announcement, set for 2:15 p.m. Tuesday at Gresham City Hall, will mark the latest â?? and the largest â?? in a series of solar-related plant sitings for East Multnomah County. Solexant is expected to receive incentives for locating in … ACE biobus tour: solar-powered concerts + more! « It's Getting Hot … Don’t worry, this won’t happen again â?? we have batteries powered by solar power now hooked into the main system so we won’t drain the bus battery with killer grooves. Get it? A punâ?¦ We tried to start the bus off our reserve batteries, … Palestine Polytechnic University Students Build Solar-Powered Car … Visitors to the West Bank town of Hebron this summer might find a strange-looking white vehicle motoring through its streets — the first Palestinian solar-powered car.Environmentally Friendly Technology
World Tech Update
If you have not given up plastic bag for your own reusable bags yet, no worries, you can still make a difference! Recycle them! How? Well, there are many ways you can recycle plastic bags. We have listed a few to get you started. Use your imagination! 21 Ideas for Recycling Plastic bags: * for filler when sending packages or when you want to store fragile items. * use old plastic bags for liners in your bathroom or office trash can. * to pick pet waste. * use them as baby bib. * arts and crafts. (off site link) * reuse plastic bags over and over when you grocery shop. * store wet bathing suits in them when at the pool or beach. * dispose of dirty diapers when out and about. * put hubbies lunch in them instead of a lunchbox. * litter box liners. * use plastic bags instead of Ziploc bags when possible. * store holiday items in them. * as a cap when giving yourself a hot oil treatment. * make a kite with your kids. * as a toiletry bag when traveling. * shred and cut them to make plastic bag confetti. * use them as gloves when cleaning. * have your kids put them over their shoes when playing in the snow to keep shoes dry. * cut them in to big squares and let your children finger paint with them. (under supervision, of course) * send them to the recycle bin at your neighborhood grocery store. * or…avoid using plastic bags all together and REALLY make a difference! This is just small list to get you started. There are MANY ways that you can recycle and reuse plastic bags. You can also Google “recycle plastic bag ideas” and you will find tons more! Copyright © Green Christian Network, All Rights Reserved About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).
World Tech Update
Recycle Your (Green Tip) Plastic Bags
Water’s Role in Global Warming
Water’s Role in Global Warming
Last week, we introduced you to the Resource Matrix, which is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.
We showed you how economics leads to people maximizing their benefits in “win-lose” propositions: you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom. And how we’ve been hypnotized in believing what they want is also what we want.
But the scales have been falling from our eyes, we’re beginning to see the truth, and the power has been shifting away from the “I want your goodies for nothing” crowd:
- Do-gooders have increased our awareness and worked to change deals from “win-lose” to “win-win”
- There is no “free lunch:” finite energy resources will run out; actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible; and that the “I want your goodies for nothing” crowd hasn’t been telling the truth
We now realize we’re all in this together: we have greater awareness of our actions and the desire to change, and have ways to change.
Hallelujah and Praise the Collective!
Today, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
None of this is to dismiss or diminish the contribution of fossil fuels in global warming. Hey, just like the Special Olympics, if you participate, you get a medal. We just think that gold-medal winner Fossil Fuels has stolen the spotlight, letting silver-medalist Water Use keep us hypnotized in believing that water is a free lunch, and that nature will clear up polluted waters while getting away with breaking the rules.
Water, water, everywhere,
not a drop to drink.
According to our friends at How Stuff Works, who I wrote about sarcastically for their oxymoronic clean coal article in discussing how true public relations stuff really works, gives us this data:
- 98% of the planet’s water is in the oceans. It’s salt water – we can’t drink it or irrigate our crops with it.
- 2% is usable. Of that 2%:
- 80% is locked up in polar ice caps and glaciers
- 18% is underground in aquifers and wells
- 1.8% is in lakes and rivers
- 0.2% is elsewhere: either floating in the air as clouds and water vapor, locked up in plants and animals (and your body), and in foods and beverages.
Okay, so 20% of the usable water (only 0.4% of all water on Earth) is accessible, right?
Well . . . no. Many of the aquifers, wells, lakes, and rivers have been sucked dry like a once-juicy fly carcass in a spider’s web. (The 18% and 1.8% you see above is like the money in the Social Security Fund: there actually is nothing there.)
And many of those water sources that do still have a drop to drink are worse than the ocean’s salt water. Drink salt water and you’ll need to yawn into a bucket. Drink this water and you’ll kick the bucket.
And I know you aren’t asking this burning question:
“So . . . global warming to release fresh water from ice caps and glaciers is a good thing, no?”
Percentage this, percentage that.
Talk my language, will you?
I know I’m pulling the disgusting old government trick: drowning you in an ocean of water statistics.
So let’s make it plain and simple:
You bring in $10,000 a month. You’re also living high on the hog and doing your personal best to outshine every bling-bling Hip Hopster Musical Artist in materially conspicuous consumption:
- $9800 goes to the McMansion mortgage and gold-plated Rolls Royce lease
- $160.00 goes to investments in clothing and accessories
- $0.40 has been lost in the sofa cushions
- $39.60 a month is for everything else: food, phone and electric bills, income taxes, and all the other non-essentials: Don’t spend it all in one place!
Aquifers and wells and lakes and rivers:
Dry or polluted, oh my!
Fred Pearce, author of When the Rivers Run Dry, helps us quickly understand it:
We can all save water in the home. But as laudable as it is to take a shower rather than a bath and turn off the faucet while brushing our teeth, we shouldn’t get hold of the idea that regular domestic water use is what is really emptying the world’s rivers. Manufacturing goods … consumes a certain amount, but that’s not the real story either. It is only when we add in the water needed to grow what we eat and drink that the numbers really begin to soar. (emphasis mine.) (Fred Pearce, When the Rivers Run Dry, Boston: Beacon Press, 2006. p 3)
Here are a few numbers he gives:
- to grow a pound of rice: 250 to 650 gallons of water
- to grow a pound of wheat: 130 gallons
- to produce a quart of milk: 500 to 1000 gallons
- to produce a pound of cheese: 650 gallons
- to produce a 1/4 pound of burger: 3000 gallons
He kindly puts water use into perspective in annual terms:
- 1 ton (265 gallons) for drinking
- 50 to 100 tons (13,250 to 26,500 gallons) around the house
- 1500 to 2000 tons (397,500 to 530,000 gallons) for food and clothing
—————————————–
sidebar:
How Many Gallons to Produce One Pound of Beef?
Lies, damned lies, and statistics
US Beef industry’s Cattlemen’s Association: 441 gallons
Fred Pearce: 12,000 gallons
Water Footprint Network: 1854 gallons (calculations: 15500 litres of water per kg; 4079 gallons per kg; 1854 gallons per pound)
In an industrial beef production system, it takes an average three years before the animal is slaughtered to produce about 200 kg of boneless beef.
The animal consumes nearly 1300 kg of grains (wheat, oats, barley, corn, dry peas, soybean meal and other small grains), 7200 kg of roughages (pasture, dry hay, silage and other roughages), 24 cubic meter of water for drinking and 7 cubic meter of water for servicing.
This means that to produce one kilogram of boneless beef, we use about 6.5 kg of grain, 36 kg of roughages, and 155 litres of water (only for drinking and servicing).
Producing the volume of feed requires about 15300 litres of water on average.
—————————————–
Where does all that water come from?
From virtually everywhere
If it comes from imported goods (Thai rice or Egyptian cotton), the water comes from those countries.
When the water is collected from rivers or pumped from underground, as it is in much of the world, it’s:
- increasingly expensive
- increasingly likely to deprive someone of water (nothing to drink)
- increasingly likely to empty rivers and underground water reserves
And when the rivers are running low, as they are more frequently, there is less water to grow anything at all.
The water used in growing and producing goods around the world is known as “virtual water” and the trade of these goods is known as “virtual water transfers.”
And who’s the biggest water exporting Mouseketeer of them all? The United States.
When you drink coffee from Central America, you are influencing the hydrology of the region, virtually taking a share of the Costa Rican rains. The same is true within a national and regional boundaries. The Colorado River is drained so Californians can eat their Big Macs and have friends over for a Sunday afternoon barbecue.
In the same way that your use of fossil fuel is measured as a “carbon footprint,” your water use, actual and through virtual water transfer, is measured as a “water footprint.”
How big is my water footprint?
I’ll show you mine if you show me yours
Arjen Y. Hoekstra, professor at the University of Twente, the Netherlands, introduced the water-footprint concept in 2002. It “shows water use related to consumption within a nation, while the traditional indicator shows water use in relation to production within a nation.” (Hoekstra and Chapagain, Globalization of Water, Malden: Blackwell Publishing, 2008, p. 3)
With Hoekstra and Chapagain’s water footprint calculator (waterfootprint.org), you select your country, input food, domestic water use, and industrial goods consumption, press a button, and you get your:
- total water footprint for the year
- bar charts for the three components
- bar charts for individual food categories
For example, you’re in the US, eat only 1 pound of cereal a week (.4545 kg) and have a low-fat, low-sugar diet, use a low-flow showerhead, use a no-flush eco-toilet, and never run the tap while brushing your teeth. Two extremes:
- You’re the hippiest of the hip: making $10,000 a year: Your water footprint: 245 cubic meters (65,170 gallons)
- You’re the hippiest of the Yuppies: making $120,000: Your water footprint: 2979 cubic meters (792,414 gallons). Difference due to your income’s effect on industrial production.
Three notes on the calculations, because Professor Hoekstra is European and lives in the social welfare country that started birthing hippies in Amsterdam decades before they showed up in the US at Woodstock:
- You input kilograms for food:
- 1 kilogram = 2.2 pounds = 35.2 ounces
- 1 ounce = 0.028 kilograms. 1 pound = 0.454545 kilograms
- Your water footprint is in cubic meters per year:
- 1 cubic meter = 35.3 cubic feet = 266 gallons
- The higher your income, the greater your water footprint, even if you don’t personally consume anything: you’re a capitalist pig supporting the Establishment Regime, I guess
So how is Cinnamon’s capitalist water footprint? Answer: 650 cubic meters (172,900 gallons)
I showed you mine. Now you show me yours:
Get the naked truth: Calculate your waterfootprint now:
Water’s running out:
I get the fossil fuel analogy so far.
And what about climate change?
We return to Fred Pearce’s book to find an example, of which he has oceans:
China’s Yellow River: The fifth longest in the world, it begins high in the mountains of eastern Tibet and journeys more than 3000 miles. Almost half a billion people depend on it for drinking and crop irrigation, and it’s made China the world’s largest wheat producer and second largest corn producer. Yet more than half of the lakes it feeds have disappeared over the last 20 years, and a third of pastures have turned to desert. This desertification generates huge dust storms that choke lungs in Beijing, close schools in Koreas, dust cars in Japan, and rain dust on mountains across the Pacific and Western Canada.
State irrigation projects along the Yellow River soak up the majority of its water – the total official allocations are greater than the actual flow.
The resulting drought could be an early warning sign of global warming.
Much of the declines in moisture reaching rivers is in line with prediction of climate researchers. So how does this global warming happen?
Higher air temperatures from desertification increase evaporation from oceans and intensify the water cycle. This increases atmospheric water vapor – 8 to 10% more than today. This increases global rainfall, but the rain is being redistributed: middle latitudes (read: the US) are becoming drier. Higher temperatures increase evaporation on land, meaning soil dries out faster, meaning less rainfall is reaching rivers.
The higher temperatures melt glaciers and snowpacks. At first, this leads to unpredecented floods. After the glaciers disappear, meltwaters that feed rivers disappear. The combined decreasing rainfall and increasing evaporation will lower moisture by 40% in the southern and western states.
The Sierra Nevada snowpack could diminish by 70 to 80 percent over the next 50 years. And some of the world’s most productive agricultural regions could dry up.
Global climate is becoming more extreme: the dry areas become drier, and the wet areas become wetter. And more areas are becoming dry deserts. Loss of habitat and agricultural lands. It’s a vicious cycle.
So what can you do?
Navigating through the Resource Matrix
As Fred Pearce points out, your drinking and bathing account for 0.05% of your total water consumption. Your food and clothing weigh in at 95.00%, although I find his 12,000 gallons needed to produce a pound of burger rather wild.
As Professor Arjen Y. Joekstra shows with his Water Footprint Calculator, your consumption of meats accounts for a lot, as does your guilt by association of being in an industrialized country.
The obvious solution: eat fewer e-coli burgers from your neighborhood Salt and Fat Slop Bucket restaurant.
The wiser solution: like your choices in energy use, become more aware of the resources needed to produce anything and the consequences. Such as luxurious cotton grown in the Egyptian desert.
Next article in the water efficiency series:
How an illiterate, lice-infested, foul-mouthed
peasant on some other side of the globe affects you
We continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
Thanks for letting us keep you updated . . .
To your green, brighter future,
Cinnamon Alvarez,
A19
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
Fluoro-Solar Collectors
Grass Root Efforts: Promote Earth Day
Grass Root Efforts: Promote Earth Day
What is Earth Day?
While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.
Events to Leading to Earth Day
Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.
In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.
In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.
Earth Day is Born
In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.
On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.
In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.
Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.
Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.
Government Actions
The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.
Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.
In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.
Resurgence
Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.
Earth Day Birthday
In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.
Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.
For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday
Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers
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