Archive for February, 2010
Should I Really Buy Into It? Environmentally Friendly Paint.
February 25th, 2010 | 
Author:
Should I Really Buy Into It? Environmentally Friendly Paint.
Over the past few years, more and more people have become quite aware of the need to take care of the environment and take responsibility for our part in saving the planet from ecological disaster brought on by the inventions and waste products created by man. As a natural result of the many developments, inventions, and innovations made by man, the environment has slowly been degraded to the point that it has become a real point of concern for everyone living on the planet. The toxic byproducts of the manufacture of most of the inventions of man have slowly choked and poisoned the environment, slowly producing adverse conditions that would take years to undo, if at all. Other than the production of fuels and modern lubricants, another source of chemical pollutants that are not only toxic to the environment but also directly to humans as well, are the various paints being made in manufacturing plants. These paints have pigments that are laced with lead, and this lead is a heavy metal that is highly toxic.
Thankfully, some paint manufacturers have taken the problem to heart and devised new compounds that are lead free and contain no other toxic chemicals, in effect, environmentally friendly paint. This is probably one of the best developments in the field of synthetic materials, since having environmentally safe paint is beneficial not only to the environment long term, but also directly and immediately upon humans, since this paint does not exude the strong toxic fumes that people have come to associate with freshly applied paint. Environmentally friendly paint is in many ways better then the traditional paint of old, not only in the fact that it will not poison the environment, and the residents of the house using it eventually, but also because of the fact that formulation of the environmentally safe paint actually allows it to dry quite faster than traditional paints. What’s more is that the colors found available in environmentally friendly paint are as varied as the ones you find in traditional paint, so finding the paint color that you like in non-toxic form should be quite easy now.
In case you are wondering just how environmentally safe paint is beneficial to you, here are just a few pointers:
Not a health hazard
There are millions of people with both diagnosed and undiagnosed chemical allergies that are easily triggered by numerous stimuli, and one of the most popular irritants are the traditional paints and their strong, noxious fumes. Environmentally friendly paint exudes little, if at all, chemical fumes when they are applied and while they are drying, making it ultimately ideal for the home and for places where people tend to stay indoors for a long period of time.
Safe for the environment
Like the name suggests, environmentally safe paint is just that, safe for the environment. Production of this type of paint did not in any way contribute to the contamination of groundwater and landfills, and does not have any substance in it that will deplete the ozone layer even faster. This is the entire reason for making this type of paint. Rest easy knowing that as you use environmentally friendly paint, you are in no way damaging the environment
Cost-efficient and effective
Environmentally friendly paints are known to perform rather well in coverage, scrubability, and in hiding the flaws that came out during previous coats of paint. People who have used environmentally safe paints say that the paint itself has enough body to allow more areas to be covered with the same amount of paint that would normally only cover a smaller surface area. This translates into significant savings by not having to buy more paint than is necessary.
Water-based paint
Being water based means it can be easier to clean, since it will not retain and absorb dirt and other stains, much like what traditional paint tends to do. A lot of discoloration in old paints is primarily because of dust and dirt actually seeping into the paint, causing it to grow darker and uneven in color.
Rico Franco is an SEO Copywriter/Marketing Specialist specializing in optimized written content and marketing/advertising copy. He was awarded by the Catholic Mass Media Awards in 2005 for Best Business/Feature story written, produced, and aired. Rico also writes various articles in paint colors, online games, and other topics.
Change Coming to German Solar Industry Editor Sam Hopkins separates fact from fiction in the plan to cut Germany’s feed-in tariff (FIT) this summer. HB2701 | Arizona â??Great Leap Backward for Solar Powerâ? Passes … If HB2701 passes Suntech may relocate first North American manufacturing plant by Chinese solar company In a surreal scene yesterday afternoon, the Republican-dominated House Government Committee vot. First Solar Exec Chair Ahearn Sells 1.3M Shrs For $141.8 Million … Mike Ahearn: Cashing In First Solar (FSLR) Executive Chairman and former CEO Michael Ahearn over the last three days has sold 1.3 million of the company’s shares in the open market for gross proceeds of $141.8 million, according to a … Concentrix Solar Enters the US Market With Megawatt CPV Deployment … Concentrix Solar Enters the US Market With Megawatt CPV Deployment at a Chevron Facility PR Newswire Feb. 24 Latest Soitec Acquisition Enables. Loan Guarantee for a Big Solar Power Plant – Green Inc. Blog … The Energy Department offers its largest-ever loan guarantee for a solar power project, this one in the California desert.Gadgets of Solar
Posted in 
It is a Real Threat: Hazardous Waste
It is a Real Threat: Hazardous Waste
For those staying in urban and suburban areas, we enjoy the regular collection of waste and recyclable materials. However, what most of us are not aware is the waste that is brought to dumps is actually many times more toxic than it was 30 years ago.
Hazardous Home Wastes
It is surprising just how toxic our world has become in just a few years. Synthetic chemicals didn’t even exist in any significant numbers before the turn of the 20th century. In the past, home furnishings were made of natural materials, such as carpets, pillows, curtains, bath items and towels. The things that are in the most and close contact with us each day, especially those made before 1980, were made of sustainable and renewable resources.
However, this is no longer true today. Every time when we replace our furnishing, we are trashing away materials that could contain chemicals, such as batteries and electronics. These home wastes are part of the hazardous waste brought to dumps each day.
Hazardous Waste In Overwhelmed landfills
In many countries, the problem of hazardous waste is compounded by the crisis of overwhelmed landfills. The danger from this waste getting loose in the environment is even more serious and precarious than ever. Increased danger of containment systems being breached is very real.
As pressure on forest and agricultural lands mounts, erosion due to major storm events could unleash these toxins into the ecosystems that is already fragile and damaged. Hazardous waste is becoming an acute problem beyond management in many countries.
Ben provides consultancy to real and virtual estate owners. Eco-Renewable Resources is one of Ben’s interest, with particular business focus on Sustainable Development
California Solar Startup and German Industrial Giant Forge … Ferrostaal will use solar technology from eSolar in power plants to be built in Europe, the Middle East and South Africa. Alpha Energy Commissions the First Commercial Solar Installation … Located at 1628 West Williams Drive, Alpha Energy, a member of worldwide Total Power Solutions provider The Alpha Group, recently completed the construction and commissioning of a 75kW Elevated Solar PV Grid-Tied structure for Cox … The Secret Ingredients Inside IBM's New Solar Cell : Greentech Media In the solar business, it’s a code word for ‘headache.’ One of the major hurdles facing manufacturers of copper indium gallium selenide (CIGS) and copper indium selenide (CIS) solar cells lay in orchestrating those active ingredients to … First Solar Beats on Revenue, Profit But Margins Slump First Solar (s fslr) posted stronger than expected revenue and profit in the final quarter of 2010, defying some of … The Solar Pool Heater » Coolest Gadgets This Solar Pool Heater will make sure that you never will have to go diving into an ice cold pool of water. Instead it’ll stay slightly warmer to keep you from going into shock over the temperature. Sure, it won’t turn your pool into a …Green Technology of ISAAC 2008
Clean Green Engine Fox News
With the current economic problems, hopefully more people are interested in saving money and recycling. Businesses are always interested in keeping the customers they have and getting new ones. The cost of fuel has been big in the news for years but, when compared to plastics, it’s a small percentage of petrochemical use. Saving on the use of petrochemicals for making plastics can extend the timeframe before peak oil and lower the price of fuels. Most grocery stores offer a five cent per bag discount if you bring in your bags. You can do that in a variety of ways. One is by taking the old plastic bags back and another is using cloth bags, which can often be purchased at the store. Usually, grocers will sell cloth bags with their advertising on them at their cost, which is cheaper than an equivalent type bag can be purchased elsewhere. By doing that, the grocer gets their investment back and advertisement as well. If your grocer doesn’t have a program of that type, tell them about the advertising value and mention that you take your bags everywhere, including their competitor’s store. If you don’t want to spend the money on cloth bags, reuse your old plastic ones. Plastic bags aren’t as durable as cloth and it’s a good practice to double bag when using a plastic bag more than once or twice. We’ve found cloth bags to be a good investment. Most of our bags are almost twenty years old. If we save two cents a bag and buy ten bags of groceries, and do that five times a month, we’ve saved a dollar a month. That doesn’t sound like much but our cloth bags paid for themselves the first year, with the last eighteen plus years being pure savings. Tying the bags off keeps the goods inside from spilling all over the trunk on the way home. But, tying them off presents another problem. Getting them untied, especially the plastic bags, can be difficult if not impossible. Most people consider it not worth the effort and rip them apart. There’s a simple answer to that problem. Since a picture is worth a thousand words, I have a brief slide show that explains the process. Once the bags are tied in the manner I show in the pictures, they untie easily and can be used over and over. Since a picture is worth a thousand words, I have put together a slide show tutorial. You can access the slide show by going to the URL in the resource box. Helpful health, how-to, travel and automotive information can be accessed by going to http://www.newliferoadmap.com
Clean Green Engine Fox News
Saving Money and the Environment, One Bag at a Time
Earth Day and Christians
Earth Day and Christians
Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?
First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?
So, do I think Christian’s should celebrate Earth Day?
Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.
All that said, I thought it would be cool to add some fun stuff to do for earth day…
Earth Day Activities:
Plant a tree. This could be a fun family project.
Recycle. Take those cans you have been saving and turn them in.
Make the whole day green. Make eco choices all day long.
Clean up. Take your family to the park and clean up the junk left by others.
Make a point to add more green. Add at least one more green activity to your life.
Go on a nature walk. Enjoy the beautiful environment that God created for you.
Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.
Copyright © Green Christian Network, All Rights Reserved
About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).
NRN - Fortune Commercial
LEED: In Houston Schools Get More Than an E For Effort
LEED: In Houston Schools Get More Than an E For Effort
We send our children to school every day and ask them to learn. They are, after all, the future of our world; and so we ask them to learn about right and wrong, learn about the world, and learn how to take care of each other. But do we want them to learn how to take care of the world, too?
That is what LEED Green Building schools in Houston and around the nation are doing. They are teaching the children, through example, what it means truly to earn an A for awareness of the environment’s needs. They stand for the future of America as a benchmark of creation care.
LEED Green Building schools are K-12 schools that are tailor-made to produce an environment safe and healthy for children, comfortable for teachers, cost-effective for the taxpayers, and easy on the environment. By addressing the uniqueness of school spaces and children’s health issues, LEED for Schools provides a unique, comprehensive tool for schools that wish to build green with measurable results. The rating system addresses issues such as classroom acoustics, daylight and views, mold prevention, and environmental site assessment.
In addition, Green schools cost less to operate, freeing up resources to truly improve students’ education. Their carefully planned acoustics and abundant daylight make it easier and more comfortable for students to learn. Their clean indoor air cuts down sick days and gives our children a head start for a healthy, prosperous future. And their innovative design provides a wealth of hands-on learning opportunities.
No longer must they learn through books about environmental safety and/or green projects around the world. Instead, they can learn hands-on at school – through observation and through practice.
Houston has taken the lead around the nation in building green schools. The Houston chapter is dedicated to showing school district leaders how the LEED FOR SCHOOLS process can benefit them. Other leading organizations in the area are also committed. Earlier this year, the Houston-Galveston Area Council joined with the Houston chapter to produce a year-long symposia to educate the public and educators about the facts and costs for LEED FOR SCHOOLS.
They ideally will have all their schools “Go Green” over the course of the next 10 years.
Other cities are following their lead. Salt Lake City, Grand Rapids and Seattle are all among the top cities with at least three green schools. And more are being built monthly. Both students and parents, teachers and administrators see the need and the benefits for green schools, and are lobbying for all school to change their ways.
For students and teachers, green schools mean reduced incidence of asthma, decreased absenteeism, improved academic performance and increased teacher satisfaction. For parents, green schools offer the confidence that comes with knowing their children spend their days in an environment that is both healthy and conducive to learning.
Green Schools get more than an E for effort. They are the bright and healthy future for our children.
Copyright 2009 – 2010 theLEED.com and Green Efficient. Article may be reproduced, unchanged, as long as it retains author information and linking.
Rick Walker is the CEO of Green Efficient. GreenEfficient is the leader in the LEED building maintenance and operations market. Primarily serving Texas, their LEED Accredited Professionals (LEED-APS) manage commercial facilities using their integrated services portfolio of LEED-compliant janitorial services, Integrated Pest Management services, HVAC maintenance, lawn care services, purchasing oversight, occupant training and USGBC submittal services. Offices in Houston, Austin, Dallas and Corpus Christi enable the most active Texas LEED construction markets to be covered by their specialty services. For information on LEED, green building and sustainable products, visit their blog: theLEED
News for Green Tech Stock
Believe Me The Honey Bee Crisis is Bad!
Believe Me The Honey Bee Crisis is Bad!
“My Oh My” this is getting serious. What is happening to our honey bees? We have been starting to see the actual effects of the honey bee decline after placing our last order for bulk beeswax. As a manufacturer of natural beeswax lip balms and candles we have always been getting our beeswax here in our home state of Florida and last month was the first time we had to order from outside the sunshine state. Is this due to the rapid decline in honey bees or are we just worrying too much? Well facts are facts and we have some serious problems with the honey bee decline. Why are the bee colonies down as much as 60% we ask? Well it does seem that bees and humans may have something in common. Nutrition is as vital to us as it may be to the honey bees and it is possible that the bees are undernourished which may be the cause of the problem. Many states are seeing less dense bee hives and this may be contributed to the lack of nutrition the bees are getting.
Another possible cause of the honey bee crisis may be the pesticides that are being used. Many hives die as a result of “pesticide poisoning”. There are literally billions of honey bees dying prematurely and the source must be found before this world suffers severely. The honey bee only has a six week life cycle in the summer, three weeks inside the hive and three weeks outside, but many are not even making it to the fourth week.
So yet another possible source of this dilemma is the huge rise in cell phone stations and also cell phone use. Some are claiming the huge growth of clogged air waves with cellular waves may be disturbing the bees and causing the early deaths. Stephen C. Sharp who has been studying this problem for many weeks while not a scientist gives no personal merit to this cause. He states “Cellular phones have been around for long enough to see a potential problem with the bees. This problem came like a train wreck. I think there would have been many initial signs if the cellular wavebands were the source of the bee problem.”.
Other topics that have been thrown around as to the potential source of the bee crisis has been a virus or possibly mites that have worked their way into the bee colonies. Whatever the cause it must be isolated and controlled. Bottom line is if the bees all die maybe we will too! Bees are the only source to carry pollen of various fruits and nuts. Many plants do not reap the benefits of wind travel for pollination therefore if the bees vanish so does much of our food supply. We would begin to see a decline in new plants, brush, flowers, crops, and more. The honey bee gets food such as nectar and pollen from flowers and in turn pollinates the flower which allows the plant to reproduce. No bees, no reproduction!
Sincerely,
Stephen C. Sharp
Port Orange, Florida
On sale at wholesale prices buy over 1200 premium organic certified herbs, spices, roots, leafs, barks, and more. Visit us online at http://www.SharpWebLabs.com today. Florida Herb House is centrally located in Port Orange, Florida and specializes in retail and wholesale distribution of herbs, gourmet culinary spices, natural seaweed, essential oils, organic coffee, herbal tinctures, organic mushrooms and powders, liquid ionic minerals, beeswax candles and lip balms, and much more.
Green Racing Car
Always Rely on Professionals of Wind Turbines is Very Important Proper Installation
Always Rely on Professionals of Wind Turbines is Very Important Proper Installation
The most efficient and economical way of using wind power to light up your home is to install a windmill or wind turbine as they are also called. The current trend is to use green energy to supplement energy generated from fossil fuels to ensure uninterrupted supply and protection of the environment.
Wind turbines of different sizes are available for your different requirements. If you live in an area where the average wind speed ranges around 10 to 12 miles per hour, you can install a wind turbine to generate electricity throughout the year. Depending on your energy requirements, you can opt for the right sized wind turbine starting from 2Kw units to even 20 Kw units.
Choosing a wind turbine manufactured by a reputed maker is essential but your task does not end there. You should choose the right contractors for installation of the wind turbine. Proper installation of wind turbines is very essential because of the following reasons.
• Installation of a 42 feet or more structure is not a simple task. The installation must be perfect to ensure that there are no safety concerns. Even the smallest flaw in installation can have severe consequences.
• A wind turbine may look like nothing more than a fan attached to a long pole. However, it is a complex and delicate mechanism that can be damaged with careless handling and improper installation. This can render your entire investment totally waste.
• The fans of the wind turbine may seem to be revolving very slowly from ground level. However, the height and the weight of the fans combined with its velocity can cause a lot of damage if breakage or other malfunction occurs.
• It is common to make use of the land beneath a windmill for other purposes. If you ensure that the wind turbine is safely installed, you can set up structures under the wind turbine without any fear of accidents and injuries.
• Setting up a wind turbine for your home will ensure that your energy requirements are taken care of forever. However, this requires a high initial investment. Improper installation will mean that your entire investment goes waste without sufficient benefits. What is the point of sinking thousands of dollars into your windmill if it conks off within a few days and you have to spend more repairing a faulty installation?
Hence, you should always deal with professional wind turbine contractors who know what they are doing. How to identify reliable contractors from all those who claim to be the best? For starters, all professional contractors who take up such projects of green energy offer a free quote. They do not charge for a quote which helps you estimate the cost of the project. Rather, they would be more than happy to offer the quotes for free.
Another way to identify professional service providers is to take a look at the spares and materials they use. Professional wind turbine installers will never use counterfeit material to reduce cost.
They follow strict safety codes and comply with all professional standards at all times. The net result of dealing with such installers for your green energy requirements is that you are assured of the best service at all times.
Dave Morrow recommends Gary Pipia the owner of http://www.windpowerspecialist.com
He is an expert in electrical contracting as well as the installation of wind turbines for home or commercial use. Also an author in the best selling book, 30 DAY TOTAL BUSINESS MAKEOVER.
Article Source: http://EzineArticles.com/?expert=Dave_Morrow
Solar flares set to wreak havoc on GPS signals — Engadget
The sun’s activity isn’t usually a hot topic around these parts, but when it threatens to derail satellite navigation services around the world, it m.
Solar-Powered Scarlett: Actress Puts Hollywood Hills On Market …
According to the listing, it includes a media room, gym or maids room with full bath, extensive basement areas, a lap pool and spa with a tranquil hillside view. Johansson also recently added a â??massive system upgrade including solar …
Rooftop Solar Gains Traction at Commercial Properties …
As more governments push their renewable energy agendas, more businesses are starting to see the benefits of solar energy from both financial and environmental perspectives. As an example, Dina’s Interiors & Leather in Lakewood, NJ.
NewNet News – Solar cell technology developer P2i and Energy …
NewNet News – Solar cell technology developer P2i and Energy Launch Partners team for durable solar cell coating.
Puma to launch solar-powered mobile – Pocket-lint
Puma to launch solar-powered mobile – In time for the World Cup.
AT&T Tech ChannelFor Green Computing
We’ve all read the stories about how municipal water systems in the United States are contaminated with toxins such as lead, mercury, copper and even bacteria. In some parts of the country, stories of raw sewage leaks into fresh water supplies have made the news. And, people have reacted by drinking expensive bottled water as a supposedly healthier alternative to ordinary, inexpensive tap water. City Water Supplies Are Safe Of course, the truth about the safety of the nation’s municipal water supplies has finally come forth – drinking water from household taps virtually anywhere in the country is safe, pure and incredibly inexpensive. And, we’re learning that bottled water isn’t as healthy for us as we first thought. Get Off The Bottle First there’s the plastic container, or bottle itself. That convenient, plastic water bottle we’ve gotten used to carrying around is made from plastic material that contains cancer-producing toxins called phthalates. These toxins actually leach into the water in the plastic bottle and accumulate in our bloodstreams. Studies show that the concentrations of phthalates in our systems are increasing with each generation, mainly as a result of drinking water bottled in toxic plastic containers. Plastic is Hardly Boidegradable These plastic bottles aren’t biodegradable. Plastic throw-aways now represent at least 25% of the contents of our landfills. And plastics won’t break down for around 10,000 years – some plastics can take even longer to degrade. So our healthy-water myth has turned into a big health hazard. What can people do? A Nice and Effective Alternative Fortunately, there are many easy and inexpensive alternatives to our drinking water challenges.You can easily install a simple charcoal-type filter system on your kitchen faucet. These inexpensive filters can remove up to 99.9% of heavy metals and other toxins that may (or mostly may not) be present in your city’s drinking water. And you can now buy a portable water filtration system that’s as convenient as your old plastic sports bottle, but the bottle is not made of toxic materials. Cheap Filter Removes Most Contaminants The filters that can be attached to your kitchen faucet are cheap (generally under $50) can be found at most hardware stores, reduce chlorine and heavy metals, and generally make your tap water taste better. For example, the Brita system costs about $20 – 40 for a starter set, and $20 for each replacement filter. It will filter about 100 gallons of drinking water and lasts for about 4 months. Portable Filtration is the “Wave” of The Future For about the same price, you can now get a 16 ounce portable water filtration system from Back to the Tap, which actually filters as you drink. It uses a number 4 LDPE plastic bottle, which is the kind of plastic that doesn’t normally leach phthalates. The filters are replaceable, and you can refill anywhere with plain tap water. It can be refilled about 300 times, and that’s 300 disposable plastic bottles you’re not throwing into already full landfills. Going green does take some conscious thought and careful planning, but it’s getting easier every day to go green. In this case, you will be rewarded with better health and less plastic in landfills – and more money in your wallet. Remember – bottled water costs MUCH more than gasoline, per gallon. So, save your health and the environment and tons of cash – by drinking water from your own household tap! There’s no reason to poison your family and spend thousands of dollars just to have a clean home. Clean your house with simple and pure natural cleaners – and save enough money for a really nice vacation! Want to find out how to go green, save money and save Planet Earth? Click HERE to find out how being green can save you green!
AT&T Tech ChannelFor Green Computing
Healthy Water
The Resource Matrix Part 1 of 4
The Resource Matrix Part 1 of 4
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.
You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
Solar Powered Electric Lawnmower Concept
This certainly won’t be the first solar-powered lawnmower we’ve seen, but you can’t have too many solar-powered devices at the moment, right? This solar-powered electric lawnmower concept is the winner of the Red Dot Award in the Design …
Wow, a solar-charging backpack that actually looks cool
Are you a huge nerd? No? Sorry, I guess that solar backpack you’re wearing kind of threw me off. Looks like Playskool meets …
Solar Subsidies Fail to Create Green Jobs, Again | The Foundry …
Derek Scissors reported back in August how Chinese companies were benefiting from Germany’s decision to heavily subsidize solar power. But protectionism isn’t the answerâ??the plan would be a stinker even if we managed to keep all the …
IBM creates efficient solar cell using abundant materials …
Feb. 10, 2010 – Efficient solar cells may be one part of the puzzle for providing green energy in the future, but they currently suffer from a major problem. Many of the most.
IBM's New Thin-film Solar Cell is 40% More Efficient …
A new solar cell under development from IBM boasts an efficiency of 9.6 percent, which is 40 percent higher than previous incarnations. IBM touts the new thin-film photovoltaic solar cell as a “world record” for its type.
Green Tech News
We send our children to school every day and ask them to learn. They are, after all, the future of our world; and so we ask them to learn about right and wrong, learn about the world, and learn how to take care of each other. But do we want them to learn how to take care of the world, too? That is what LEED Green Building schools in Houston and around the nation are doing. They are teaching the children, through example, what it means truly to earn an A for awareness of the environment’s needs. They stand for the future of America as a benchmark of creation care. LEED Green Building schools are K-12 schools that are tailor-made to produce an environment safe and healthy for children, comfortable for teachers, cost-effective for the taxpayers, and easy on the environment. By addressing the uniqueness of school spaces and children’s health issues, LEED for Schools provides a unique, comprehensive tool for schools that wish to build green with measurable results. The rating system addresses issues such as classroom acoustics, daylight and views, mold prevention, and environmental site assessment. In addition, Green schools cost less to operate, freeing up resources to truly improve students’ education. Their carefully planned acoustics and abundant daylight make it easier and more comfortable for students to learn. Their clean indoor air cuts down sick days and gives our children a head start for a healthy, prosperous future. And their innovative design provides a wealth of hands-on learning opportunities. No longer must they learn through books about environmental safety and/or green projects around the world. Instead, they can learn hands-on at school – through observation and through practice. Houston has taken the lead around the nation in building green schools. The Houston chapter is dedicated to showing school district leaders how the LEED FOR SCHOOLS process can benefit them. Other leading organizations in the area are also committed. Earlier this year, the Houston-Galveston Area Council joined with the Houston chapter to produce a year-long symposia to educate the public and educators about the facts and costs for LEED FOR SCHOOLS. They ideally will have all their schools “Go Green” over the course of the next 10 years. Other cities are following their lead. Salt Lake City, Grand Rapids and Seattle are all among the top cities with at least three green schools. And more are being built monthly. Both students and parents, teachers and administrators see the need and the benefits for green schools, and are lobbying for all school to change their ways. For students and teachers, green schools mean reduced incidence of asthma, decreased absenteeism, improved academic performance and increased teacher satisfaction. For parents, green schools offer the confidence that comes with knowing their children spend their days in an environment that is both healthy and conducive to learning. Green Schools get more than an E for effort. They are the bright and healthy future for our children. Copyright 2009 – 2010 theLEED.com and Green Efficient. Article may be reproduced, unchanged, as long as it retains author information and linking. Rick Walker is the CEO of Green Efficient. GreenEfficient is the leader in the LEED building maintenance and operations market. Primarily serving Texas, their LEED Accredited Professionals (LEED-APS) manage commercial facilities using their integrated services portfolio of LEED-compliant janitorial services, Integrated Pest Management services, HVAC maintenance, lawn care services, purchasing oversight, occupant training and USGBC submittal services. Offices in Houston, Austin, Dallas and Corpus Christi enable the most active Texas LEED construction markets to be covered by their specialty services. For information on LEED, green building and sustainable products, visit their blog: theLEED
Green Tech News
In Houston, LEED Schools Get More Than an E For Effort